Netflix x MAPPA
Netflix has made a monumental strategic partnership with Japanese anime powerhouse MAPPA. MAPPA is the hit studio behind huge anime hits like Jujutsu Kaisen, Chainsaw Man and the final season of Attack on Titan. With many box-office hit anime films, it makes us wonder, why does this matter? With this deal, Netflix and MAPPA can co-create new anime projects, meaning both parties will be involved via collaboration from the early stages of story development to franchise merchandise. Both Netflix and MAPPA will creatively integrate on projects.
This MAPPA deal is anime news due to the exclusive global streaming giant, Netflix, in its status as a streaming platform worldwide. Netflix will become the slate of original MAPPA-produced anime across international markets. Both parties will have laser focus on global audiences, aiming to craft anime that resonates with new viewers and fans.
MAPPA’s president, Manabu Otsuka, stressed that while the deal pursues a long-term, mutually beneficial outcome, the collaboration respects the studio’s creative and business independence. Netflix’s Kaata Sakamoto, likewise, highlighted the value of partnering with the studio, which is willing to take bold creative risks, further expanding what anime can be globally.
Strategy
Netflix reports that anime viewership has tripled over the past five years. Netflix noted that more than half of its global membership is watching anime content. Anime has become a core genre. It is essential for the streaming platform and key to future growth. MAPPA is a high-profile creator of high-scale content. In this mega deal, Netflix strengthens its standing by expanding its catalog and retention of subscribers, securing the platform’s exclusive access to future MAPPA originals.
Netflix is a growing force, poised to possibly become a significant competitor to established anime platforms like Crunchyroll. MAPPA has worked with other services in the past. However, the title “expanded partnership” signals a deeper, long-term plan.
What’s Next?
At this time, no specific titles or release dates for new MAPPA x Netflix originals have been announced.
For anime fans, MAPPA titles that are currently available to stream on Netflix include: Yasuke, Ranma ½, Dorohedoro, Maboroshi, Kakegurui & Kakegurui Twin and Jujutsu Kaisen.
Netflix x MAPPA Review
Netflix × MAPPA – Partnership
- Global Exclusivity & New Originals: Netflix will be the exclusive worldwide home for new MAPPA anime created under the partnership.
- Collaborative Development: The deal extends beyond licensing; Netflix and MAPPA plan to co-develop upcoming series – integrating as one.
- Global Audience: The goal is international appeal.
- Studio Independence: MAPPA retains creative and business autonomy – even as partners with Netflix.
Traditional Licensing
- Regional Streaming Rights: Acquires rights to stream anime after its Japanese broadcast – not always global exclusives.
- Studio-Led Production Committees: Many anime are produced by committees with multiple stakeholders.
- No Collaborative Development: License to finished shows – not co-produced creatively from the ground up.
Until more information comes out about any Netflix x MAPPA originals, fans can find MAPPA’s series on both Crunchyroll and Netflix.
Ohh expanding netflix domain in anime?!